Hi, I am Bog.
For years, I was great at dreaming and terrible at doing. I’d set big goals every January: learn X, launch Y, get fit. By February, the excitement was gone and my goals were too.
I realized I wasn’t alone. Most people have important dreams, but they struggle to turn them into consistent action. It’s not a lack of desire. It’s a broken process.
We set huge, vague goals like ‘change career’ or ‘get healthy’ with no concrete first step. We rely on motivation, which always fades, instead of simple systems and habits. And when we slip once, perfectionism tells us we’ve failed, so we give up.
I became obsessed with one question: how can I help everyone reach their full potential? That led me to design a tool that turns big, scary goals into tiny, doable steps with built‑in support.
Luna turns goals into progress through daily challenges, positive reinforcement, gentle accountability, tracking & guidance.
To make it happen, I have put into the building of this app over 11 years of experience in creating language learning systems using micro-learning, spaced repetition, AI coaching, and fun.
Luna also incorporates notions, ideas, and systems from books like Thinking, Fast and Slow, Atomic Habits, Thinking in Systems, Die with Zero, Company of One, Project Management for the Unofficial Project Manager, and Slow Productivity.
I want to be transparent about why Luna is priced the way it is. The app uses pretty expensive AI models to be able to generate accurate plans and provide you continuous guidance.
I believe it's a fair price, to pay our team of humans and robots that make Luna happen (with no ads, or selling your data).
Hope Luna can help you,
Bog